Company: IASO Group of companies – Leading Private Hospital Group – Greece
Initiative: Healthcare Loyalty Program via Co-Branded Credit Card VISA
The private healthcare sector in Greece faced a common challenge—enhancing patient retention and engagement while making healthcare services more financially accessible. Traditional loyalty programs lacked integration with the broader medical and wellness ecosystem.
Leveraging my expertise in marketing and customer engagement, I spearheaded the development of a first-of-its-kind healthcare loyalty program in partnership with a leading Greek bank – NBG. Through a co-branded credit card, customers could:
Earn points on medical expenses, hospital services, and pharmacy purchases Redeem points for free or discounted medical exams, treatments, and wellness services Enjoy exclusive benefits at affiliated retailers, including stores for any kind of family needs.
To drive adoption, I designed a multi-channel promotional campaign, including digital marketing, direct outreach, in-hospital activations, and a magazine to inform any visitor, ensuring high visibility and seamless onboarding for patients and doctors.
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