De Mercado Cafe Deli

De Mercado Cafe Deli – Branding a Mediterranean Gem in Kalymnos

Nestled in the heart of Kalymnos Island, “De Mercado” Cafe Deli is more than just a neighborhood eatery — it’s a celebration of Mediterranean flavors and local authenticity. Our creative agency was entrusted with building the brand identity from the ground up, starting with naming the space. “De Mercado” — inspired by vibrant European market culture — reflects the soul of this deli-café hybrid, known for its homemade delicacies and curated selection of premium local products, including olive oils, sun-dried tomatoes, and handpicked olives.

We designed a clean, memorable logo that echoes the shop’s artisanal nature, followed by a cohesive brand identity. From outdoor and indoor signage to custom table mats, coffee cups and water bottles, we designed visual touchpoints with purpose and charm. Every element—colors, typography, and layout—was carefully curated to present a Modern Rustic Elegance – A balanced fusion of minimalism and hand-crafted warmth, ideal for a Mediterranean café-deli.

Logo Design Concept – De Mercado Cafe Deli
The De Mercado logo captures the heart of a modern Mediterranean deli through a refined blend of rustic charm and visual sophistication. Anchored by elegant typography and accented with hand-drawn olive branches, the design reflects the brand’s values of authenticity, homemade quality, and Greek culinary tradition. The earthy green and muted gray tones reinforce its connection to natural, premium ingredients, while the clean composition offers timeless appeal — ideal for both a local favorite and a tourist delight.

This project showcases our expertise in café branding, deli logo design, and storefront aesthetics, creating a space that feels both inviting and authentic.